The sourcing of private label products (Coops private brands) for our four partners, fall primarily under the Xtra, Coop, Rainbow and Änglamark brands. Our mission is to create value by offering competitive products of the right quality – through streamlined collaboration and efficient processes.
As a sourcing organisation we have strong roots in the values that characterise our owner organisations. Such as the conviction that more can be accomplished collectively than individually. Our goal is to become the most effective sourcing company in Europe. To us, care, honesty, influence and innovative thinking in relation to the products we develop, are all-important.
Our products are sold in more than 4,500 stores
We develop products for approximately 13 million consumers who shop in more than 4,500 well-known and market-leading stores as well as online shops in Denmark, Finland, Norway and Sweden.
The range of Coop Trading’s private label portfolio now constitutes approximately 5,000 items and the number is increasing every year.
In addition to developing private label products, Coop Trading also sources fruit and vegetables around the world, as well as indirect goods and services (such as carrier bags, shopping carts, cash registers, reverse vending machines and truck & lifting equipment)
Ownership of Coop Trading
Coop Trading’s partners are the four national Coop organisations in Denmark, Finland, Norway and Sweden, respectively. Coop Trading is owned equally by these 4 partners.