”Coop Trading develops and sources Private Brand products for Coop´s Private Brands Coop, Änglamark and Xtra”

Coop is carefully chosen for you. The good choice.

Provides quality, great taste, trust and value, at a fair price. Food enjoyment for everybody – carefully chosen for you. Offering an inspiring and wide assortment, meant to spice up your every day.

Coop is sold in Denmark, Norway, Sweden, Finland and in the Baltic countries.

Änglamark is a caring and responsible choice – giving you one worry less. Our pioneer brand within organic, environmentally and allergy-friendly products.

Änglamark ensures that caring consumer trends are accessible for everyone by making it possible to take an active stand for the environment and personal health – without compromising taste and quality.

As of 2018, Änglamark is rated the greenest brand in Sweden 8 years in a row. In the same year the number one organic brand in Norway and number 5 in Denmark on the women´s favourite brand list (yougov brandindex). Änglamark is sold in Denmark, Norway and Sweden.


Xtra is more than your average discount brand making it easy to make safe and appealing choices at a low price: Discount with principles!

Xtra is our price fighter brand with quality approved by Coop at straightforward low price. Honest and transparent – every day at a low price.

Xtra is sold in Denmark, Finland, Norway and Sweden – and some Xtra products also in the Baltic countries.