OUR PURPOSE
Better everyday through leading Nordic private brands
Our purpose combines the stronger focus on private brands, the need for Nordic cooperation, the importance of being consumer-oriented first, and the ambition of leading rather than following or matching.
With this purpose, we are setting standards for who we are, how we organize, and how we work – with a clear line to the strong cooperative history. With a market share of 33%, we are present in every third Nordic home and a part of our 27 million potential Nordic consumers homes and everyday. With this purpose, we take responsibility for making their everyday BETTER through our private brands.
Our private brands are among the strongest brands in the Nordics and hold great stories, history, and heritage giving a strong potential for development from a business perspective. It is the key for driving growth and building loyalty as our private brand quality products is only to be found in our Nordic cooperative stores.
COOP IS CAREFULLY CHOSEN FOR YOU.
THE GOOD CHOICE.
Provides quality, great taste, trust and value, at a fair price. Food enjoyment for everybody – carefully chosen for you. Offering an inspiring and wide assortment, meant to spice up your every day.
Coop is sold in Denmark, Norway, Sweden, Finland and in the Baltic countries.
ÄNGLAMARK IS A CARING AND RESPONSIBLE CHOICE
– GIVING YOU ONE WORRY LESS.
Our pioneer brand within organic, environmentally and allergy-friendly products.
Änglamark ensures that caring consumer trends are accessible for everyone by making it possible to take an active stand for the environment and personal health – without compromising taste and quality.
As of 2018, Änglamark is rated the greenest brand in Sweden 8 years in a row. In the same year the number one organic brand in Norway and number 5 in Denmark on the women´s favourite brand list (yougov brandindex). Änglamark is sold in Denmark, Norway and Sweden.
Xtra is more than your average discount brand making it easy to make safe and appealing choices at a low price: DISCOUNT WITH PRINCIPLES!
Xtra is our price fighter brand with quality approved by Coop at straightforward low price. Honest and transparent – every day at a low price.
Xtra is sold in Denmark, Finland, Norway and Sweden – and some Xtra products also in the Baltic countries.
COOP TRADING IN NUMBERS
MILLION NORDIC COOP CONSUMERS
NORDIC COOP STORES
PARTNER SUPPLIERS
BILLION IN SPEND