How we deliver
high quality at the best price to our Nordic consumers
THINKING LIKE OUR CONSUMERS
A key objective for being consumer-led is to use consumer and market centric reporting and insights to guide us in purchasing and innovation. Coop Trading aims to be more consumer led and actively use consumer insights when possible. Drive the business on thinking as a Nordic consumer and in challenging our partners which the mindset as Nordic as possible, as different as needed. Our Business Insights team is working to enable our partners to leverage the Coop Trading portfolio with a data driven approach to drive growth and develop consumer insights competences. This is done by combining data generated by market insights, (external and AI-powered) consumer insights reports, and insights from our suppliers and our partners and translating that knowledge as a Nordic competence center.
LABELLING: COMMUNICATING QUALITY
The importance of food labelling cannot be overstated in today’s complex and diverse food landscape. Labels serve as the primary means of communication between food producers, retailers, and consumers. They play a vital role in providing information that empowers consumers to make informed decisions about the product they purchase and consume.
From a safety point of view, allergen information is critical for conveying safety information for individuals with food allergies whereas country of origin labelling is essential for consumers who have specific sourcing preferences as well as for those concerned about food safety or human rights standards in certain regions.
Our Nordic food labelling experts represent all four countries with Coop Trading leading the harmonization and optimization of product labelling to ensure unifying our brand identity across all countries. The cooperative effort supports a label design reflecting a commitment to quality and design consistency which resonate with the Nordic consumer needs but with a simplified approach.